In the business world, business owners take risks all the time. See, risks are taken when you are unsure of the end result. You take the risk to do your best and get the desired results, but you also keep telling yourself that you might not get what you need. This is why R&D or Research and Development is an integral part of every successful business, because this way they do their best to eliminate the chances of failure. If you begin a task without proper R&D, then you increase your chances of ultimate failure and, thus, you don't achieve the desired results.
As banner advertisement is an effective way of promoting your business and increasing your sales, it is advisable to use this method for business growth. But, if you try to do it without any research, then the chances are that this method won't work for you and you will only end up wasting your money on banner design advertisement instead of gaining advantage. See, the main purpose of a banner design is to promote your business and increase your CTR aka Click Thru Rate. How can you promote your business and increase your CTR? Well, you have to find some really busy and relevant sites and display your banner there.
Now, what risk is involved here? It all seems so simple and easy. You create your banner, find a portal, send them your request, make a small payment and make your banner appear on their busy site or portal. Well, easier said than done. If your banner is not of good quality then the CTR won't be as good as you expect and your sales won't increase according to your expectations. So, what will happen ultimately? Well, you will end up losing your money that you had spent on banner creation and advertisement.
Now, your question will be that what sort of R&D is required to ensure that you enjoy a good CTR and increased sales? See, the first and the foremost thing that you have got to do is to scrutinize the premade banners of your very close competitors. Since they are trying to capture your market as well, you will be able to judge what strategy they have used to capture the attention of your market and take them to their website. This helps a lot in creating your own banner as you will know about the current design trends and what's hot in your niche.
Another crucial R&D is the evaluation of the site where you intend to display your banner. This is very important if you really want to increase your Click Thru Rate. The reason behind this scrutiny is that you want to create a banner that will look perfect on the site. If it looks odd, then the chances are that no one will click on your banner and your CTR will not be good at all. So, to ensure that your banner looks well, you need to analyze the portal first and then create your banner design accordingly.
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