Every website owner knows that to succeed online they are going to need to get traffic on to their sites. Once visitors arrive they can then stand a chance to bring in some revenue. But just how do you go about getting that traffic?
Well the first thing you should try to do is bring traffic to your site for free. I always recommend free traffic to begin with as you can get a feel for how your site will perform when you venture into paid advertising.
Now I say paid as you will perhaps come across free online advertising but you really need to weigh up the benefits of that particular option. Free just means you aren't paying cash but you are going to be providing something in return as nothing comes for free. Especially traffic. It is more often than not a link back to the site providing the free advertising to you. It you are linking into a somewhat unworthy site you could quite easily damage your own reputation. So free is not always the best.
Then there is pay-per-Click advertising. This takes a long time to get the complete hang of the methodology and can be sore on the bank balance if it doesn't perform and has a high budget set. You will need to do extensive keyword research to find the terms to advertise under, analyze the competition to see if it is even worth going after. If it is saturated then it will be more expensive making it harder to get a return and if the search volume isn't there then the profits will take longer to come in.
So, you could then consider moving into using advertising banners online instead. Using banner exchange networks you will be able to get exposure across a variety of niche specific websites and most banner exchanges have price plans to suit a wide variety of budgets. The best part of banner advertising is that you get the same control with them as all other online advertising, like geo-targeting. It is also getting under used due to the amount of people shooting for Google AdWords. So in effect you can get paid traffic for much less than the cost of pay-per-Click advertising. Granted the results aren't as fast but they do get results over time and are fairly simple to get started. It is a good way for starting out with paid search advertising.
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