Just the way a chef tries to add the right ingredients into a dish to enhance the flavors in the similar way designers try their best to accumulate all the necessary elements that go into creating designs that look extremely attractive and successful. Anything that is good whether it is about the taste of a dish or visual beauty of a sight or about a person's habit, people do remember about it. So the theorem applicable upon the process of creating an effective design is to create something that is unique, striking and efficient to get results.
It is good to take suggestions from people relating the design since you never know someone might offer a successful tip to you! The entire procedure of deciding upon what all should be added and what is to be removed from the creation is tiresome yet it is likely that the hard work would not go waste. All this while, this as well is important to remember that a single mistake could literally destroy all that brainstorming session that went into creating a design. As told earlier, you could take suggestions since it has been rightly said that two heads are better than one!
You might have come across about the basic rules laid by the experts which if followed could fetch great results but then there is something called 'innovation and experimentation'. However for the same you need to be highly creative with your thoughts and work. A few believe that alphabets written in capitals possibly can be more effective but scientifically it has been proven that text in upper and lower case is far more legible from distance. When text is mixed in various cases it generally looks better to the eyes. While giving the right message is important, so are important the font and the size of the text. Using more than two text styles could irritate the eye, so it would be wise if it is avoided. Try giving a message that is short yet bold. Bold does not mean you use difficult words but a tag line that is really catchy and forceful in its own way.
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