In addition to making a great deal of money with banner advertising, you can also build a marketing list with all the traffic you receive. It doesn't matter at all that lots of people have forgotten about banner advertising because of Google and Bing, that's fine for all the banner advertisers out there. Why do you think huge corporations and media outlets spend millions on banner advertising each month? Since way before the web was invented there have been banner ads, and the net just took it and ran with it. However, if you're a beginner to this medium, chances are that you'll make easy to avoid mistakes.
So it's prudent and wise to prepare and learn something so you don't flush too much down the hopper. In this article we will be looking into a few such mistakes that one can make when trying to use banner advertising.
Sometimes, often actually, marketers look at different aspects of their funnel separately, and when you place banner ads you should pay closer attention to things like your landing page. Forget how great people will think your banner is, they don't care; if they click, will the promise you made in your banner be kept, is what they're thinking. So if your banner ad says that the prospect will get a certain offer, then he/she should find that offer on the landing page. After they click through, if you have not delivered on your basic promise, then they are gone forever and will never return.
You need to be honest and transparent with your prospects and give them exactly what you're promising them. Always avoid great differences between the graphic image/theme of your banners and the page you send them to; they should be similar for greatest conversions on your landing page. You never want to ever do anything that will confuse your prospects. If you need to, you can look at examples on page one of Google.
Last but not the least; don't invest all your money in a campaign unless you've tested it out on a small scale. This is something that is so apparent when you perform a small-scale campaign test. If it's not giving results, chuck it and move to a new one.
All in all, from the above article it's clear that banner advertising is all about doing the right thing instead of doing your own thing. You should focus on these basic rules so that your campaign is successful. It's okay to make mistakes because that's how we learn. There are mistakes that are easy to learn about before they happen, so be sure to keep reading. So make sure you do your homework before you invest into banner advertising for your own site.
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