During the good old days of the Internet banners used to be everywhere. It was really easy to just throw up a banner on a website and get a huge response because people would click on it all day long. There's been a rumor going around for a few years now that banner advertising just isn't that effective anymore. The truth is Banner advertising still very effective but you have to know how to use it right.
One of the biggest myth states that people make when trying to use banners is not tracking their results. If you don't track your results it'll be hard for you to even figure out whether or not your banner ads are profitable. Another big mistake people make is putting banner ads on any site that they can get exposure in. This can be a problem because if the website doesn't have a proven track record of sending targeted traffic you may just be wasting your time.
If you're just getting started with banner advertising, it's a good idea to first start with the most popular banner advertising network. A few of them include buysellads.com, adbrite.com, and Google.com. The first thing you need to do though is get some banners created for your product or service. You can go on websites like Odesk and Elance to get a web designer that will create all the banners you'll need in order to advertise. What you want to do is make sure your banner stand out without looking too crazy. You don't want them to look too crazy because he still want it to look professional. Test different variations of your banner ads to see which ones get the most clicks because you don't get clicks you can get leads and you can't make sales. Once you figure out which banners get you the most clicks then it's your websites turn to convert those leads into sales.
If you follow these simple strategies and continue to test out different banner ads eventually you'll find a great combination that works for you all the time. Banner advertising is still very a that did it used the right way. Once you found the perfect formula for your business continue to milk it and grow your network by putting your banner ads on every website that is related to your product or service.
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